Blue Ecnomy and Universal Plastic
Gijón, October 2025
The Blue Economy is much more than a trend: it’s a new way of creating value through respect for, and regeneration of, the ocean.
It means using marine resources in a balanced way, generating prosperity and employment without depleting the very ecosystems that make them possible.
It’s not about “protecting the ocean” as an isolated goal, but about recognizing that its health and our economy are deeply connected.
An ocean that drives prosperity
The ocean sustains much of the world’s economy — energy, transport, tourism, food… and now, data.
The Blue Economy seeks to ensure that every one of these sectors operates under principles of sustainability, innovation, and shared benefit.
- Renewable energy: wind and ocean waves can power entire communities.
- Sustainable fisheries: when managed responsibly, they feed people, create jobs, and restore biodiversity.
- Maritime transport: it moves 80% of global trade — making it cleaner is an urgent challenge.
- Coastal tourism: a driver of income that must preserve what makes it attractive.
- Waste management: stopping pollution on land is the first line of defense for the sea.
And it’s precisely within this last pillar that Universal Plastic® emerges — a tangible example of how technology can transform ocean pollution mitigation into real value.
Universal Plastic: technology, data, and regeneration
At Universal Plastic, we turn local action into global information.
Our app allows citizens, companies, and organizations to record beach cleanups and environmental actions, generating geolocated and verifiable data on plastic pollution.
These data are integrated into the Ocean Data and Information System (ODIS) of the UNESCO Intergovernmental Oceanographic Commission (IOC), making them visible, comparable, and actionable for governments, researchers, and companies worldwide.
This enables public administrations to make better-informed decisions, allocate resources more efficiently, and design evidence-based policies that strengthen regional Blue Economy prosperity, efficiency, and resilience.
A regenerative business model
At Universal Plastic, we prove that doing good can also be good business.
Our work doesn’t end with data collection — we process, verify, and transform those data into a new digital product: ONDAs — traceable impact units that represent measurable positive outcomes in marine environments. Context
Companies can acquire ONDAs to:
- Strengthen their ESG strategy,
- Transparently report their positive impact,
- Actively participate in ocean regeneration.
We generate data, process data, and sell data — creating economic value while restoring the planet.
The future will be blue
The Blue Economy is not a utopia — it’s a real strategy for sustainable development and competitiveness.
A healthy ocean fuels tourism, innovation, investment, and climate stability.
Universal Plastic is part of that transformation — a company that brings together technology, science, and governance to regenerate the ocean and strengthen the economy that depends on it.
Every action counts.
Every data point matters.
And every government, business, or citizen can be part of this wave.
Will you join us?
