Data-Driven Beaches
Sustainable tourism and citizen science on your beaches
Residents and visitors help understand and care for the beaches while the municipality improves the tourist experience and generates data to manage its coastline better.
- Municipal campaign in the Universal Plastic app.
- Kick-off and tourism and institutional communication content.
- Territorial data and results visible on a dashboard.
- Participation of residents, visitors and tourism stakeholders.
- Signage with QR codes at beach entrances and points of interest.
- Final report and recommendations.
Main benefit: a sustainable tourism experience that involves visitors, generates useful information and strengthens the municipality’s positioning as a responsible blue destination.
Participation Map
The value of Data-Driven Beaches
Own data
About its beaches.
Participation
Residents, visitors and the local tourism sector.
Tourism experience
Linked to caring for the sea.
Reputation
A responsible, sustainable blue destination.
Communication kit
Signage and content to share.
Evidence
For reporting, SDG 14 and future decisions.
Boost blue tourism performance by enriching the visitor experience, differentiating the destination and generating content and indicators that are useful for promotion, sustainability and management.
Next step
Shall we activate Data-Driven Beaches in your municipality?
Start with a one-season campaign and turn citizen participation into useful data to manage your coastline.
