What is Universal Plastic?

Universal Plastic is a leader in the digital blue economy, helping companies improve their brand reputation through beach clean-up campaigns.

Our beach clean-up campaigns…

They strengthen the connection between companies and conscious consumers by linking their brand to CSR campaigns.

They encourage preference for their products or services thanks to their commitment to sustainability.

They encourage certain behaviours in the community (feedback, reviews…)

Why are we different?

Imagen de la app y unos chicos delante de botellas de plastico

For our TECHNOLOGY

We create disruptive, appealing marketing campaigns, backed by digital channels, delivering high engagement.

We can easily integrate with our clients’ business processes — an online shop, web satisfaction forms, social media, email, etc.

We provide reliability, traceability and transparency for the funds invested through the use of Blockchain.

We use AI to maximise the positive impact achieved for every euro invested by acting in the most affected areas.

For our collaboration with UNESCO

We strengthen our clients’ commitment to SDGs 1, 3, 8, 10, 11, 13, and especially 14, “Life Below Water”.

We improve brand reputation by recording campaign metrics and the names of our client companies in the official data on the development of the 2030 Agenda SDGs.

See our success stories Read about this collaboration

Through the use of disruptive communication tools

We boost engagement with more compelling communication techniques, through social media features like scrolling or share-experience for real-time tracking and campaign verification.

Creating ready-to-share content (posts, images and stories) across digital media.

We improve external and internal brand reputation, making the actions more cost-effective.