What is Universal Plastic?

Universal Plastic is a leader in the digital blue economy, helping companies improve their brand reputation through beach clean-up campaigns.

Some examples

Become Blue Verification, where every month we collect a fixed amount of plastic from our beaches and share it using digital tools.

Our clients can use our Share your Experience tool to communicate their achievements in real time.

Our clients can boost multichannel engagement with their community through digital campaigns on our app.

Why are we different?

For our TECHNOLOGY

We quantify the results of our campaigns, and we verify and report on them.

We provide reliability, traceability and transparency for the funds invested through the use of Blockchain.

We use AI to maximise the positive impact achieved for every
euro invested by acting in the most affected areas.

For our collaboration with UNESCO

We strengthen our clients’ commitment to SDGs 1, 3, 8, 10, 11, 13, and especially 14, Life Below Water.

We improve brand reputation by recording campaign metrics and the names of our client companies in the official data on the development of the 2030 Agenda SDGs.

See our success stories

Through the use of disruptive communication tools

We boost engagement with more compelling communication techniques, through social media features like scrolling or share-experience for real-time tracking and campaign verification.

Creating ready-to-share content (posts, images and stories) across digital media.

We improve external and internal brand reputation, making the actions more cost-effective.