{"id":2600,"date":"2025-05-26T10:03:25","date_gmt":"2025-05-26T08:03:25","guid":{"rendered":"https:\/\/universalplastic.io\/cuando-el-oceano-habla-nosotros-escuchamos-y-los-convertimos-en-datos\/"},"modified":"2025-05-27T17:46:14","modified_gmt":"2025-05-27T15:46:14","slug":"ocean-plastic-pollution-data","status":"publish","type":"post","link":"https:\/\/universalplastic.io\/en\/ocean-plastic-pollution-data\/","title":{"rendered":"When the Ocean Speaks, We Listen \u2014 And Turn It Into Data"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][heading]When the Ocean Speaks, We Listen \u2014 And Turn It Into Ocean Plastic Pollution Data[\/heading][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Universal Plastic on ONDA CERO Radio<\/strong><\/h3>\n

This week, ONDA CERO<\/a>, one of Spain\u2019s most prominent national radio networks, sat down with our CEO, \u00c1lvaro Bravo, for an interview about the growing plastic crisis in our seas \u2014 and how Universal Plastic is tackling it with science and technology.<\/p>\n

Broadcast<\/a> on their Gij\u00f3n station, the piece captured something we believe deeply: the ocean doesn\u2019t need more talk. It needs digital infrastructures that turn care into action, and action into evidence.<\/p>\n

That\u2019s the challenge we\u2019ve taken on \u2014 and the opportunity we see. At Universal Plastic, we built an App<\/a> that transforms cleanups into verified ocean plastic pollution data.<\/a><\/strong> This data helps communities, businesses, and governments take concrete, measurable steps toward ocean regeneration. It\u2019s about turning visibility into impact, and impact into long-term change.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

From the Microphone to the Coastline on Ocean Plastic Pollution Data<\/h3>\n

In the conversation with journalist Guillermo Figueroa, \u00c1lvaro spoke candidly about the turning point that led to Universal Plastic. A trained marine engineer and former rescue boat crew member, he had long felt a personal connection to the sea. But it was during his patrols in polluted waters \u2014 seeing waste float among the waves, washed up on shores, embedded in ecosystems \u2014 that a clearer picture emerged.<\/p>\n

The sea was\u00a0 not silent. It was sending a message.<\/p>\n

That sense of urgency became a call to action. And Universal Plastic was born to translate that call into a new language \u2014 a language of data, transparency, and shared responsibility.<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”2608″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” screen_reader_text=”Alvaro in a boat when young” margin_top=”25″][vc_column_text css=”” text_direction=”default”]At 17, \u00c1lvaro was already working aboard a rescue boat, navigating real-life emergencies at sea.<\/em>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”619″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]Now, \u00c1lvaro uses the app he helped develop to monitor plastic pollution along his home coastline in Asturias.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Data, Not Just Cleanups<\/h3>\n

Beach cleanups are valuable, but without structure and follow-through, their impact is difficult to quantify \u2014 and even harder to scale. Too often, cleanup efforts remain isolated events, disconnected from broader environmental strategies. What\u2019s missing isn\u2019t motivation \u2014 it\u2019s methodology.<\/p>\n

That\u2019s why, since 2023, Universal Plastic has been developing a digital system that captures more than what\u2019s removed from the sand. It captures what that waste tells us about patterns, behaviors, risks, and opportunities. Every piece of plastic collected is a data point \u2014 a clue that reveals how materials move, accumulate, and interact with human activity along the coast.<\/strong><\/p>\n

This is where science enters the picture.<\/strong> Our system is built on a protocol co-designed with environmental scientists and engineers, ensuring that every cleanup follows standardized steps that allow for consistent, comparable, and verifiable data. By applying artificial intelligence and geolocation technology, we turn everyday environmental action into a source of scientific insight \u2014 helping bridge the gap between local engagement and global knowledge.<\/p>\n

Our approach turns cleanups into something more: a living environmental database that grows with every action taken. This means that even small, local efforts feed into a shared intelligence \u2014 one that can guide better decision-making, targeted interventions, and resource allocation at scale.<\/p>\n

[\/vc_column_text][testimonial_slider style=”default” star_rating_color=”accent-color”][testimonial image=”1385″ star_rating=”none” title=”Testimonial” id=”1748358825263-7″ tab_id=”1748358825263-6″ quote=”\u201cWe\u2019re not just trying to clean the ocean,\u201d said \u00c1lvaro in the interview.
\n\u201cWe\u2019re measuring the problem so that everyone \u2014 from individuals to corporations \u2014 can help solve it with precision.\u201d”][\/testimonial_slider][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”2597″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]AI is integrated into the app to detect and classify plastic objects during each waste collection.<\/em>[\/vc_column_text][vc_zigzag][vc_column_text css=”” text_direction=”default”]\n

The app guides users through a scientific cleanup protocol: take a photo of the waste before and after removal, and the system \u2014 powered by AI and computer vision<\/a> \u2014 generates geolocated ocean plastic pollution data<\/strong>. This data is then combined with other layers like weather conditions, demographic density, and tourism indicators to understand the broader impact.<\/p>\n

Why does this matter? Because plastic pollution isn\u2019t static. It shifts with the tide, the season, the economy.<\/strong> And understanding its patterns is the first step to intercepting it \u2014 at scale.<\/p>\n

Because plastic doesn\u2019t just threaten ecosystems. It disrupts the Blue Economy<\/a>: from tourism, to fishing, to human health.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

For Companies: Become Blue<\/h3>\n

With that data, we created Become Blue<\/strong><\/a>, a verification that allows companies to prove \u2014 and proudly show \u2014 that their support translates into measurable, real-world impact.<\/p>\n

When a company becomes Blue\u2122, it financially supports cleanup operations, and gains access to the verified ocean plastic pollution data their contribution helps produce. This allows them to showcase traceable environmental action<\/strong>, grounded in science and transparency.<\/p>\n

This approach has earned recognition at a European level: Universal Plastic was awarded People Choice of European Startup in the Blue Economy<\/strong><\/a>\u00a0during the BlueInvest Start-Up Battle, supported by the European Commission.<\/p>\n

But more importantly, it reflects what we believe: regeneration isn\u2019t a side project. It\u2019s a core business value.<\/strong> When companies integrate ocean protection into their Environmental, Social, and Governance ESG strategies, backed by credible data, their credibility increases \u2014 and so does their impact.<\/p>\n

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Everyone Has a Role<\/h3>\n

Whether you’re a multinational or just someone walking your dog on the beach, you can take part.<\/p>\n

Just download the app (Apple<\/a> \/ Android<\/a>) . Log what you find. Be part of the system that\u2019s changing how we protect the ocean.<\/p>\n

We’re grateful to ONDA CERO for helping us share this story.<\/p>\n

Because the more people understand the problem, the more powerful the solutions can become.<\/strong><\/p>\n

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